Helping You Build and Scale High-Performance Sales Teams
Expert Sales Consulting Tailored for EHS Software
With nearly two decades in sales leadership, I specialize in helping EHS software companies optimize their sales processes, scale their revenue, and navigate the complex compliance and regulatory landscape. My approach is rooted in proven methodologies, including Winning by Design’s SPICED framework, ensuring that sales teams operate with efficiency, predictability, and impact.
Why Work With Me?
- Industry Expertise – Deep knowledge of the EHS software space, compliance regulations, and go-to-market strategies.
- Sales Process Optimization – Implementing data-driven, repeatable sales motions to improve close rates and revenue growth.
- Winning by Design Methodology – Applying the SPICED framework (Situation, Pain, Impact, Critical Event, Decision) to drive customer-centric sales conversations and results.
- Go-To-Market Strategy – Helping EHS SaaS companies define ICPs, improve pipeline velocity, and align sales & marketing for revenue growth.
- Fractional Sales Leadership & Training – Whether you need an interim VP of Sales, a sales playbook, or coaching for your team, I can help.
What is SPICED? (Developed by Winning by Design. Learn more about their methodology here.)
The SPICED methodology is a modern framework for structuring sales conversations and understanding customer needs:
- Situation – What’s happening in the customer’s business today?
- Pain – What challenges are they facing?
- Impact – What happens if they don’t solve these problems?
- Critical Event – What’s driving urgency?
- Decision – What are their buying criteria?
By integrating this methodology into your sales process, I help teams close deals faster, improve customer retention, and increase sales efficiency.
Let’s Build Your Sales Engine
If you're an EHS software company or SaaS company looking to improve your sales results, let’s talk. Whether you need sales process refinement, fractional sales leadership, or a GTM strategy, I can provide the expertise to help you succeed.
